Lacoste
The Associate Manager, Email & SMS Marketing is an essential part of the Digital team. This role works cross functionally to craft and deploy relevant email and SMS campaigns to the US and Canadian databases. This role will work closely with HQ counterparts and local cross-functional teams promote key brand priorities and initiatives. This role reports to the Senior Ecommerce Manager.
Email & SMS communications include mass messaging and trigger campaigns, utilizing multiple platforms to improve KPIs and build customer loyalty. This person will support local and global business initiatives, maintain database hygiene, and develop list growth strategies. They will also be tasked with developing testing plans along with personalization and segmentation strategies.
ESSENTIAL JOB RESPONSIBILITIES:
- Develop and maintain email & SMS marketing calendar aligning with key brand initiatives, promotions, business needs and market trends
- Maintain email & SMS KPI reports on a weekly basis and report results to business stakeholders
- Analyze results of current strategies/campaigns and provide recommendations for optimization and improvements
- Work cross-functionally to support Boutique and Outlet business
- Setup and deploy email & SMS campaigns, and monitor/resolve any QA issues
- Act as power-user in all email & SMS platform tools and maintain strong relationships with third parties
- Build campaign strategies based on smart triggers to increase personalization and decrease manual batch and blast
- Liaise between local and global teams
- Keep up with new trends in order to make recommendations that keep us at the forefront of the industry
REQUIREMENTS/QUALIFICATIONS:
- BA/BS required
- 3+ years in email and/or SMS marketing
- Understanding of and a passion for current fashion and industry trends
- Technical proficiency with email service providers and basic understanding of HTML
- Excel and Google Analytics experience
- Strong grammar and writing skills
- Detail oriented and organized
- Creative thinker and problem solver
- Customer experience obsessed
- Strong communication skills
- Willingness to learn about and participate in other areas of the e-commerce business: this is a very collaborative environment!
Core Values and Traits:
Play as One Team:
- Showing respect towards everyone
- Commitment for the team’s work and decisions
Play with Elegance:
- Striving for excellence
- Treating others with fair play and humility
Play by Daring:
- Having the courage to speak up, experiment and take initiative
- To explore new opportunities
Play with Tenacity:
- Constantly seek continuous improvement
- Learning from our failures
* This job description is not intended to be exhaustive. They can be changed orally or in writing at any time by the discretion of management. We as Lacoste associates must also always ensure that all functions of our position are represented with our core values.