Parfums de Marly
Job title: MARKETING ACCOUNT EXECUTIVE
Location: Hoboken, New Jersey, USA
About the role
The Marketing Executive is responsible for tailoring national marketing campaigns to specific retailer needs, ensuring all campaigns are 360º and drive the portfolio as well as managing visual merchandising needs and timelines. This role acts as the conduit between Account Management and Product & Consumer Marketing and drives the successful execution of in-store, online and omni- channel activity. This role covers luxury retailers and online retail partners.
Key Responsibilities:
Strategy &Development
- Collaborate closely with Marketing Leadership and Sales Managers to foster strong retailer partnerships and plan the business calendar including promotion, scenting, in-store visuals and eventing.
- Participate in the annual strategic planning for the brand portfolio supporting the Marketing Management team and marketing through the planning and development process–exhibiting understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution
- Partner with Marketing and Sales Leadership to identify short and long term wins in each retailer and create retailer specific programs to drive sales in respective accounts
- Analyze key gifting and retailer event periods to examine ROI and opportunities based on competition
- Innovate the consumer experience across all omni-channel touchpoints with a strong focus on identifying new, targeted sampling opportunities
- Develop mix of tactics that strengthens brand relevance, meets sales goals and is consistent with brand and retailer strategies in conjunction with global marketing plan
Execution
- Develop opportunities of seasonal programs and strategies including calendarization all marketing programs and promotional vehicles to achieve retail needs and maximize sell-through.
- Present during retailer market weeks and manage follow-up planning sessions to conceptualize and execute a full 360º marketing program tailored to the retailer needs. Generate retailer support, clear instruction to cross-functional teams to execute along with superior execution in-store
- Drive the retailer sampling, gifting, and collateral forecast planning by building retailer needs from the bottom up – work together with Regional Sales Managers on optimal forecast for respective accounts.
- Work with Regional Sales Managers to supplement brand calendar with retail specific events. Ideate and implement these high-touch in-store events.
- In collaboration with Regional Sales Manager and Marketing Leadership, create Go To Market decks for each retailer
- Plan and execute all sampling efforts and effectiveness with tailored execution. Planning and execute retailer sampling box initiatives ensuring the timely shipping of samples and post program redemption rate analysis.
- Collaborate with merchandising on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Work together with Regional Sales Manager, Marketing Leadership, and VP to manage merchandising for respective retailers from conception to execution including design, assortment, and budget.
- Support Special Event participation working closely with Account Lead, Field Sales and Education and Creative Team to plan, sell-in, execute and showcase our brands to the highest standard
- Provide analysis of brand portfolio and mix of business for each retailer. Identify white space opportunity and suggest new programs to drive sales opportunity in conjunction with the Regional Sales Manager and Trade Analyst.
- Work with Digital and E-Commerce team to develop execution tactics to deliver growth and gain share while ensuring our brands have a cohesive, omni-channel presence and all activity is aligned
- Partner with Marketing Leadership and VP of Sales in the creation of an integrated digital co-op strategy across retailers to drive awareness and engagement while maximizing ROI.
Planning
- Review and audit of all co-ops, visual, events and in store lightbox programming and budget
- Timetable and organizational management of new door openings and upgrades including preparation of decks and field collaboration. Point person for trade calendars across respective retailers.
Role – Specific Skills:
Highly organized and detail oriented with a strong ability to support multiple projects simultaneously.
Can-do attitude, flexible, and ability to work in a fast-paced, deadline driven atmosphere.
Must have ability to think strategically and to conceptualize and implement new ideas.
Exhibit strong analytical skills and detail orientation with strong problem-solving capabilities.
Have facility to identify, prioritize and adjust to multiple needs.
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners.
Must possess excellent computer skills with proficiency in Microsoft Word, Excel, and PowerPoint.
Desired Background and Experience:
2+ years related experience. Bachelor’s degree is required.
Marketing experience within Prestige/Luxury Fragrance industry a plus.