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Job ID: R-47974Category:MarketingLocation:Viladecans, Barcelona
WHAT WE’RE LOOKING FOR:
We’re looking for a Marketing Manager for Pharma Channel reporting to the European Pharma Marketing Head to join our team in Barcelona. You will be leading beloved and iconic brands such as Fluocaril, Parogencyl and Regenerate for Oral Care for the Spanish Business.You will lead a multifunctional team to implement the plan in the marketplace and monitors performance of the support plans. You will participate in various cross-functional teams – NRM, CMI, CCP, Regional Brand Teams and externally with local support agencies such as CPC, PR, activation.You will be the voice of Pharma’s need through our brands! You will share your strategic perspective on performance and quickly respond to category gaps or activation requirements to ensure solid results.
WHAT YOU’LL DO:
You are more than a Marketeer! We are looking for a channel -and consumer-driven, business-owner mindset beauty & personal care passionate!BRAND MARKETING PLAN
- Leads integrated Brand Marketing Plan development and deployment
- Brand audit, Jobs to be done, 12Qactivity plans, Scorecards & in-market pricing.
- Proposes brand activity and measurable objectives
- Help to drive the profitability of the brand via renovation and innovation
- With Customer Development, sets national-level brand KPIs and channel marketing strategy and identify relevant in-store solutions
- Activates campaign ideas in the national market
- Monitors brand performance to implement appropriate plan changes
- Responsible for AtL. Ensure that BtL campaign developed by Trade
- Marketing is aligned with Brand guidelines and AtL
- Provides input to volume forecasting and financial updates and monitors key indicators and drivers of brand performance (6P’s).
- Recommends solutions and implements improvements to meet annual targets.
- Helps coaching of Brand Building
- Assistant Manager in Brand Building skills and competencies.
- Develop and execute Category / Brand building plans
- Lead multi-functional innovation project teams
- Grow COTC through increased penetrationINNOVATION & RENOVATION
Responsible for launch management; building launch plans and channel strategies (promotions, media and POS), Customer sell-in and legal & regulatory issues.
WHAT YOU’LL NEED TO SUCCEED:
- University degree, with an emphasis in business
- Marketing FMCG experience both B2B and B2C
- You are a solid analytical thinker and have a P&L owners’ mindset
- Ability to understand the market’s needs for the Pharma channel
- Willingness to experiment with new ideas to boost this business
- Passionate, energetic, results-driven individual with proven leadership and negotiation abilities
- You are obsessed with agility and simplicity
- A proficient level of English and Spanish is a must
- Team leadership experience is a must
WHAT WE CAN OFFER YOU:
Sustainable Businessopens in a new window – People Commitmentopens in a new window – Learning & Developmentopens in a new window – Career Possibilitiesopens in a new windowAt Unilever, we are firm believers in having a diverse and inclusive workplace. For that reason, we’ve committed to the blind CV. If you meet the requirements for the role, your recruiter will remove your personal details and send your blind CV to the hiring manager to ensure a non-biased evaluation based solely on your skills.
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