Marketing Specialist, Digital Strategy & Loyalty

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Job Details

1. Name of location: 1 McDonalds Pl, North York, ON M3C 3L4, Canada
2. Type of employment: Full-time
3. Name of office location: McDonald’s Office Location: Toronto, Ontario
4. Global Grade: G2
5. Salary: CA$62,534 per year.
6. Position title: Marketing Specialist
7. Department: National Marketing
8. Position band: Specialist(G2)
9. Reports to: Senior Marketing Manager

Company Description

At McDonald’s, they are committed to being the best, and that starts with finding the best talent they’ve built a team of extraordinary people from around the world.

They are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

They challenge themselves to get smarter and sharper every day, are committed to personal and professional growth and believe in rewarding and celebrating our successes.

Responsibilities

1. You love mobile apps, technology and all things digital.
2. You can build strong relationships and work collaboratively in a team environment with both internal and external parties.
3. You love to solve problems and can think critically to make the right decisions.
4. You have strong organizational and planning skills to move the company forward and make an impact on strategic initiatives.
5. You are a change agent, with strong communication skills who can effectively support your system in a fast-paced and agile environment.

Principal Accountabilities

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

1. Support the Senior Marketing Manager of Digital Strategy & Loyalty portfolio in developing integrated marketing campaigns to drive McDonald’s digital loyalty program; MyMcDonald’s

Rewards

Campaign Planning:

• Support advertising campaigns and promotions with the development of communication briefs across marketing and media channels (Mass, Merchandising, Digital, Social, CRM)
• Responsible for and act as the liaison with internal teams and agencies for review and approval of advertising campaigns and promotions; provide feedback to ensure they adhere to brand standards and legal regulations
• Partner with category leads to ensure MyMcDonald’s Rewards strategies and tactics are integrated within national campaigns and adhere to creative guidelines
• Work with agency partners, Consumer and Business insights teams to identify, analyze and leverage best practices to optimize upcoming and future campaigns to drive the adoption of
• MyMcDonald’s Rewards
• Project management & Communication:
• Lead campaign execution and facilitate cross-functional team meetings and manage project timelines and approvals across all key stakeholders (Marketing, Merchandising, CRM, Insights,
• Technology, Operations, Legal, agencies)
• Lead war rooms for campaigns and marketing promotions; partnering with cross-functional teams to facilitate discussion, gather key information, track action items and support in post-campaign recaps
• Marketing lead for Deployment and Restaurant Execution of promotions by developing communication plans for the field to ensure flawless execution.

Qualifications

• 3-5 years of marketing experience in consumer retail or service marketing
• Bachelor’s degree in Business, Marketing or Communications
• Knowledge of marketing and media channels (TV, Radio, OOH, Digital, Social, Merchandising, CRM)
• Experience in developing advertising campaigns and marketing promotions
• Knowledge of mobile apps, loyalty/reward programs, digital trends and evolving industry changes
• A digital-forward thinker who is customer-focused
• Highly organized and detail-oriented and can manage multiple projects and prioritize them to ensure they adhere to timelines
• Strong communication skills to act as a liaison, work effectively, and build relationships with key stakeholders
• Takes initiative to work independently on day-to-day priorities and planning for future needs.
• Thrives in a dynamic fast-paced environment and is agile to adapt to changing needs
• Advanced level skills in Microsoft Word, Excel, and PowerPoint
• Experience working with digital data & analytics is a plus

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