Marketing Communications Lead Analyst

The Marketing and Comms Senior Consultant reports directly to the Head of Marketing & Comms.

This position is primarily responsible for supporting the design, execution and management of Marketing and Communication plans.

This position works in close partnership with the Sales Team, in addition to various speciality Marketing groups within Cigna (e.g., Brand Management, Digital, etc.), as well as with external partners (e.g., marketing and PR agencies) to ensure timely and flawless delivery of the plan.

The impact of this position is to bring new Marketing/Communication ideas to Cigna Spain that will improve our ability to stand out in the marketplace in a manner that reflects Cigna’s status.

The Marketing Consultant role for Cigna Spain is an integral part of the strategic thinking, development and execution of the marketing/communication plan.

Responsibilities

1. Responsible for ensuring the timely and effective development and execution of Marketing/Communication plan(s) working with the rest of the teams (Product, Sales, Medical, Operations, etc.…) and International Marketing teams and/or with outside Marketing partners.
2. Responsible for formulating strategies and tactics that convey the most effective market messaging to target audiences, including internal and external comms, and developing engagement projects to improve our external perception.
3. Ensures that marketing materials position the company, its products and services for high visibility with prospective and existing clients, customers, brokers, health care professionals and Cigna Spain employees
4. Prepared to work in a “campaign” manner managing each project, including the definition of sales materials, brochures, external comms: press release, events and sponsorships coordination. Ensuring plan execution is delivered on time and stays within the designated budget.
5. Manage events, trade shows, conferences, roadshows, seminars and meetings with clients, prospects and brokers to engage with them and improve the visibility of the brands and your projects.
6. Leading external agency in developing the local communication plan to ensure perfect local execution across the influence areas.
7. Develop creative and comms briefs, production schedules/timelines and budget estimates.
8. Work with comms agencies, copywriters, designers and marketing support vendors.
9. Responsible for identifying and assessing critical opportunities to communicate internally and externally.
10. Secure final sign-off from subject-matter experts, project owners and the legal team.

Requirements

• Bachelor’s degree in Communication, Marketing or equivalent field or work experience (agency experience a plus)
• 8+ years of business-to-business and/or business-to-consumer experience in Marketing, Communications, or related field (experience in health market is a plus)
• Strong relationship management skills: the ability to foster collaboration, value other perspectives and gain support/ buy-in.
• Proven business writing skills in corporate sales materials, press releases and other communication pieces.
• Excellent oral communication skills.
• Ability to work effectively in a fast-paced, dynamic, deadline-driven, matrix-oriented environment
• Experience analysing customer needs, and developing and successfully implementing new business Marketing/Communication programs and strategies that help achieve business objectives.
• Organized and skilled in project management; must be able to balance high-priority, long-term projects with short-term, immediate deadlines.
• Proven ability to generate ideas that effectively leverage limited Marketing funds and identify synergistic opportunities
• Understanding of basic web & design principles
• Proficient with Microsoft Word, Excel and PowerPoint applications, as well as social networking resources
• Desirable: Proficient with Adobe Creative Suite products, Photoshop in particular.
• Spanish native and fluent in English, as the position is based in Madrid.

Personal Competencies

• Ability to work independently and team player with the ability to build relationships to achieve team goals.
• Excellent oral communication skills
• Ability to work effectively in a fast-paced, dynamic & deadline driven.
• Ability to work under pressure on multiple priorities.
• Organized and skilled in project management; must be able to balance high-priority, long-term projects with short-term, immediate deadlines.
• Solid creative-thinking and problem-solving skills.
• Proven ability to generate ideas that effectively leverage limited Communication funds and to identify synergistic opportunities.
• Ability to work collaboratively with the local (Sales, Operations, Medical, BI, etc) and international teams to influence change in a rapidly evolving business.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together with colleagues worldwide, we aspire to transform health services, making them more affordable and accessible to millions.

We are a force of health services innovation through our unmatched expertise, bold action, fresh ideas, and an unwavering commitment to patient-centred care. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, colour, age, disability, sex, childbirth (including pregnancy) or related medical conditions, including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require a reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.

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