Customer Analytics & Insights Manager

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Job Details

• Name:  Customer Analytics & Insights Manager
• Location: Toronto, ON, Canada
• Name of Company: Autodesk Software Company
• Country: Canada
• Employment Type: Full time
• Salary: CA$130,738 per year
• Job Type: Regular.

Company Description

Autodesk Education Experiences (AEX) ‘s Strategy, Operations, Communications and Analytics (SOCA) team seeks a talented, experienced Customer Analytics & Insights Manager responsible for driving analytics and strategy to support AEX’s marketing efforts.

The ideal candidate will be responsible for measuring the impact of campaigns and defining metrics and visualizations to report on the awareness and adoption of critical products.

At Autodesk, they are building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world.

Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment regardless of race, colour, religion, age, sex, sexual orientation, or gender.

They also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

They deal in solution offerings through multi-touch campaigns via digital and offline marketing channels and advanced analytics projects to improve their understanding of our customers.

Responsibilities

• Reporting to the Strategy, Operations, Communication and Analytics (SOCA) team, this position will support the Autodesk Education Experience’s (AEX) Marketing and Learning Strategies.
• This collaborative role will require the analyst to analyze data that enables the success of AEX programs. Core responsibilities include:

Reporting and Analytics

• Use expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education users’ lifecycle with Autodesk products.
• Partner with marketing to define campaign objectives, design testing strategies, and develop measurement plans
• Analyze marketing programs and field engagement tactics to determine their effectiveness in driving engagement, product adoption and retention to inform optimization
• Provide ad hoc reports to AEX stakeholders
• Become a subject matter expert on marketing and product usage data and lead the data effort to build user behaviour-based segmentation

Collaboration

• Collaborate with AEX Marketing and Learning Strategies teams to design and develop testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness and efficiency
• Be a key partner for the AEX marketing team in developing segmentation strategies to target AEX users.
• Work with Operations to ensure measurement capabilities are in place before campaign execution.
• Collaborate with Field Engagement, Learning Strategies, Marketing and Product teams to gather requirements for enhancing the Autodesk data warehouse for AEX marketing.
• Collaborate with Autodesk employees outside of the group and customers
• Data and Data Hygiene
• Query and transform data residing in large unstructured databases for analysis purposes
• Validate and analyze the accuracy of the account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities
• Work closely with Autodesk employees outside your group and customers to reconcile data quality issues when found.

Minimum Qualifications

• Bachelor’s degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
• 8+ years of experience in analytics for a consumer brand and a B2B brand
• Expert knowledge in MS Office suite (Excel, PowerPoint, etc.)
• Strong SQL skills and some programming or scripting skills (Python, Spark, etc.)
• Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc.)
• Critical thinker who is not afraid to ask questions and challenge the status quo
• Strong communicator (written and verbal) – able to take analysis and communicate critical findings or learnings in an impactful way
• Sound business judgment; strategic and analytical capabilities
• Ability to prioritize and multitask; ability to adapt to a fast-moving environment

Preferred Qualifications

• Master’s Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics
• Work experience in marketing analytics in a technology or a SAAS company
• Strong scripting experience
• Prior experience in email/digital Marketing is a strong plus
• Strong Advanced Analytic experience (predictive modelling, segmentation, MTA)
• Experience with data visualization tools such as Tableau, Looker, PowerBI, etc. and prior experience in dashboarding.

Aimglo Say

Therefore, if you ( as a candidate) register for the Customer Analytics & Insights Manager job, you must possess accessible-minded attributes and continuous, reliable skills.

After your search, applying and getting recruited, you can enjoy a rich and rewarding extra dimension to your life and work to gain a beautiful experience.