Marketing Manager

One of Kuwait’s leading and internationally accredited private hospitals provides comprehensive and specialized services to meet the community’s needs.

Under limited supervision of direct reporting authority, responsible for and aims to understand the client and market trends, preferences, and needs and reproduce those into competitive plans that aim at enhancing and improving the quality and growth of the hospital’s services and sustain the market position of the hospital. To oversee all marketing-related staff and activities in alignment with the hospital’s vision, mission, and values.

Responsibilities

• Plans strategically and operationally for the departmental functions based on internal and external functions.
• Recommends, prepares, and adheres to budgets and ensures to deliver all marketing activities within the agreed budget.
• Develop a marketing plan with hospital internal departments and care providers that improves market share, differentiation, and customer needs.
• Improves services marketability and profitability by researching, identifying, and capitalizing on the market opportunities and improving services packaging.
• Oversees the department’s various functions, which enhances hospital position, turnover, advertising, public relations, media relations, and market intelligence.
• Responsible for developing and overseeing the execution of social media and digital initiatives, website management, loyalty programs, etc.
• Achieves frequent, timely, and positive media coverage across all available media.
• Prepares complete presentation of any advertising/promotional campaign to CEO.
• Oversees creation and delivery of press releases, advertisements, and other marketing materials such as posters, brochures, flyers, etc. and ensures brand messages are consistent
• Manages and maintains all the archived events of the hospital– soft and hardcopy.
• Ensures hospital facility, clinics, and surroundings with updated brochures, handouts, video materials, etc.
• Creates a solid branding message that’s reflected across all hospital marketing materials and shared by employees.
• Leads the marketing team to develop and execute new concepts and channels to position the hospital as an innovator and leader.
• Manages the team members ‘responsibilities, conducts team meetings, and motivates team members.
• Coordinates and participate in promotional activities and trade shows, and corporate responsibility projects
• Performs day-to-day administrative tasks and submits regular reports to the management.
• Updates job knowledge by participating in educational opportunities, maintaining personal networks, and participating in professional organizations.
• Protects the organization’s value by keeping information confidential.
• Establishes realistic and challenging operational goals/ objectives, prioritizes well, projects needs and resources, anticipates problems, and implements plans, leading to a high-performing unit/ department.
• Exercises effective control over subordinates to achieve objectives set; appraises objectively, provides apt feedback, coaches, provides positive reinforcement and recognition appropriately; resolves conflicts.
• Coordinates effectively with other services/ disciplines and in a systematic manner
• Ensures staff is trained based on identified training needs and measures outcomes/objectives met. Pays careful attention to staff potential and facilitates career path.
• Ensures safety standards (occupational and patient safety) comply.
• Performs miscellaneous job-related duties as assigned by the Hospital Administration.

Job Details

• Job Location: Al Kuwait, Kuwait
• Company Industry: Business Consultancy Services
• Company Type: Recruitment Agency
• Job Role: Marketing and PR
• Employment Type: Full-Time Employee
• Monthly Salary Range: Unspecified
• Number of Vacancies: 1

Preferred Candidate

• Years of Experience Min: 5
• Residence Location: Kuwait
• Gender: Male
• Nationality: All Arab Countries
• Degree: Bachelor’s degree / higher diploma