Altaïde
Within the Customer & Digital Marketing department, you will be responsible for promoting products, services and brands across all geographic territories covered by the Group. The service is managed as an “autonomous” and productive agency within the group.
The missions are therefore significantly oriented towards commercial development, customer relations and the continuous improvement of products/services and associated processes.
Your Main Missions Will Be
Define a multidisciplinary annual action plan to achieve the Group’s various quantitative and qualitative objectives
Manage all marketing players who work on projects and supervise monitoring that feeds innovative ideas
Improve the Group’s notoriety and be guarantor of the Group’s graphic and customer charter (digital animation plan, OPC, social networks and Group and member communication plan.)
Design and write an annual global and Digital Marketing plan (roadmap / mkt).
Define the budget and its distribution for the successful achievement of objectives.
Implement the necessary means to achieve the objectives of digitalization of BtoB and BtoC services
Integrate print tools, to deploy a global approach aimed at omnichannel communication.
Implement and monitor the KPIs of the Marketing department in order to achieve the objectives of the department and the Group.
Measure ROI’s and adapt them (if necessary) in real time.
Supervise and measure the productivity of your teams, particularly those in charge of DTP and print and digital communication plans.
Recruit, train, manage a multidisciplinary Marketing team (DTP, communication, digital, community manager, etc.).
Carry out regular monitoring: be attentive to all the opportunities and impacts that digital technology offers in its diversity.
🙂 The profile of the Marketing & Digital Manager:
With higher education such as a communications school or business school, you have 8-10 years of experience in a similar function.
You know how to develop the performance of an OPC server in order to increase the number of customers in store. You are versatile, you have skills in digital marketing and communication and you master digital and social media for business use.
Strong in proposing the form of content created, you are recognized for your autonomy and you carry out your missions in a rigorous and organized manner.
Results-oriented, you know how to sell, generate income and stand out from the competition.
❓Good reasons to join us?
The possibility of expressing yourself fully in your field of responsibilities with a strong degree of autonomy
Join a committed and responsible company
An environment where life is good and where the development of employees is at the heart of concerns
Great prospects for internal development in a family company where we can project ourselves
Numerous projects to be carried out with the support of an internal IT department
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