Upfield
Are You Ready to Drive the Plant-Powered Future as a Senior Brand Manager and Nordic Digital Lead at Upfield Nordic?
Location: Helsinki or Stockholm
Fixed Term Contract: 13 Months as of June 2024.
Hybrid Work Model: 3 days per week in the office
About The Position
Join Upfield, the global leader in plant-based nutrition, as we strive to make people healthier and happier with our natural, plant-based products. We’re the #1 global producer of plant-based spreads, creams, and cheeses, boasting over 100 brands, including FLORA, BECEL, LÄTTA, MILDA, and VIOLIFE. Our mission is to lead a “Better Plant-Based Future,” and you can be at the forefront of this journey.
As our Senior Brand Manager, you will be responsible for driving one of our key brands in the Nordics, and in addition, have the Nordic lead in our digital and cultural marketing across our brands, leading 1 direct report. Your role will be crucial in landing excellent local marketing execution for the Upfield key global brand in the Nordics, evaluating the market potential of new product and digital ideas, involving close collaboration with the Nordic sales team and the European Global marketing and digital team to ensure successful project management and execution. You will report to Sten Schwalbe, Head of Marketing Nordic, based in Stockholm.
Key Accountabilities
- Lead the Nordic Brand Management for one of our brands. Developing Nordic Communication and Marketing activities. Managing and tracking business and project progress, ensuring effectiveness and timely interventions.
- Spearheading the development and implementation of innovative digital projects in the Nordics in categories like Plant Butters, Spreads, and Creams.
- Close collaboration with the Nordic Sales Team to ensure commercial success of our brands.
- Build a strong relationship with the European Global Marketing and Digital Team to manage project stages and cross-functional team meetings.
- Leadership of one direct report (Nordic Consumer Cultural Manager)
So what does it take to be successful in this role?
- A consumer-first mindset with strong analytical skills.
- Strong experience in digital marketing.
- Strong commercial acumen, understanding when and how to play on all the Ps (Pack, Price, Promotion, Placement, Product).
- Experience in engaging and selling to Nordic grocery retailers such as Ica, Axfood, Kesko, SOK, Salling.
- Ability to manage agencies effectively and maximize partnership outcomes.
- Proven track record of managing and optimizing retail and consumer media strategies.
- Strong coordination skills and a collaborative mindset, with both the local team as well as the global team.
- Passion for learning and adaptability in fast-paced environments.
- Fluency in Swedish or Finnish, as well as excellent English, is essential.
What’s Next
Don’t miss this opportunity to shape the future of plant-based nutrition.
Apply now! For more information, reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399.
Application Deadline: 30th April 2024. This position will commence on the 3rd of June 2024 until early July 2025 (13-month maternity leave cover).
We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.